Need some high-level help in your business?
FIRST OF All ➲
If you’re at the helm of an established service based business with a minimum multi-6 figure turnover and a team to manage - first of all, you’re a badass and I want to acknowledge that I know exactly what it took to get here.
Balls, drive, determination, along with sleepless nights, dragging your laptop on holidays and rarely taking your foot off the break. It’s been hard, sweaty, exhilarating work and you wouldn’t change it for anything.
IT’S BEEN HARD, SWEATY, EXHILERATING WORK & YOU WOULDN’T CHANGE IT FOR ANYTHING.
BUT HERE’S THE Kicker ➲
You've hit a point in your business where everything feels so f*cking hard. You’re exhausted all the time and so IN your business you can’t see the forest for the trees. Maybe you've gotten yourself in over your head financially, maybe you’re unsure about the best investment options or perhaps you just want to know that your next move is the right move.
Either way, you’ve realised working harder isn’t the answer.
HERE is ✦wHAT YOU DO WANT …
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✦ A fresh pair of eyes on your project or long term business strategy to help you see what you’re missing and where you can plug the gaps
✦ Someone who truly understands the pressure you’re under and can guide you through the challenging times in your business
✦ Straightforward advice for complex business and investing issues
✦ To know that the decisions you’re making are going to stand you in good stead now and into the future
✦High level thinking and strategy to get you out of the fog and day-to-day ‘doing’ in your business and help you create a clear path forward.
HI I’m Coco Dee…
⌇Investor, financial loss recovery expert, mum to Ari and fierce advocate for women’s financial health and wealth.
I’m a Tahitian-born, French-speaking, straight-talking Aussie who has already lived many lives. From corporate career girl to self-made multi-millionaire property mogul in my twenties, to losing it all (thanks, ego) and taking over and rebuilding my family's commercial cleaning business in my thirties, you could say that business is in my bones.
But my lifeblood? → Is supporting incredible women (like you) to get out of their own way, make bold moves and build their financial legacy. If you’re looking for a place to bring the work to the 'woo' and roll around in the inner work every day, you're in the right place!
frugal& fierce.
HERE’S WHAT IT’S LIKE TO WORK WITH ME
🤑 This is a white glove experience curated to ensure your business gets the attention to detail it deserves so you can keep moving forward.
And let me tell you, we’ll leave NO stone unturned. If you’re willing to let go of ego, trust the process (and me) and implement the strategies as we prepare to scale, pivot or redefine the evolution and next iteration of your business, you’ll get the full depth and breadth of my knowledge along with the kind of next level loyalty of your most trusted confidant.
I CAN HONESTLY SAY, HAVING WORKED WITH COCO WE ARE NOW DIFFERENT PEOPLE.
Before working with Coco, my partner and I were struggling to keep our heads above water. The first thing Coco did was get us to look at our money beliefs. It was hugely eye-opening and helpful to learn how different our individual belief systems were around money. She taught us what it means to take radical self-responsibility for the management of our finances, and I don’t mean in the traditional ‘make a budget' kind of way. The possibilities that have become available to us since working with Coco have been mind-blowing. She supported us in facilitating business conversations and reviewing deals and has been so generous in sharing her knowledge, experience and networks. I recommend Coco’s services to anyone who wants to build wealth in a more stable, discerning and intuitive way.
$ Lucy Van der-Reit @ Business Owner, eCommerce & Investor
HERE’S HOW IT works
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STEP 1
Choose your Plan
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STEP 2
Complete the application form.
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STEP 3
Pay in full or payment plan
Here’s ✦ WHAT YOU GET
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Deluxe Package (6months)
Get an experienced CEO and investment expert (me!) in your corner to help bring your big vision to life.
YOU’LL GET ⇩
⇨ Fortnightly calls to check in and make sure everything is on track. We’ll use a formal process, similar to that of a company CEO who meets with their General Managers on a fortnightly basis. This will set you up for success well after we finish working together.
⇨ Daily Voxer support to address any real time operational issues so they don't consume you and we can stay focused on the bigger vision. This is typically what business owners get stuck on so addressing it as it happens will allow us to move on and work on the business.
⇨ Access to my networks: your network is your net worth and I am a firm believer that when you can tap into other peoples' network, it makes lighter work. Trusted networks and consistently growing yours is the name of the game.
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YOUR INVESTMENT 💰
1 x payment of AUD $22,500
OR 6 x payments of AUD $4,000 -
Deluxe Package (12months)
Get an experienced CEO and investment expert (me!) in your corner to help bring your big vision to life.
YOU’LL GET ⇩
⇨ Fortnightly calls to check in and make sure everything is on track. We’ll use a formal process, similar to that of a company CEO who meets with their General Managers on a fortnightly basis. This will set you up for success well after we finish working together.
⇨ Daily Voxer support to address any real time operational issues so they don't consume you and we can stay focused on the bigger vision. This is typically what business owners get stuck on so addressing it as it happens will allow us to move on and work on the business.
⇨ Access to my networks: your network is your net worth and I am a firm believer that when you can tap into other peoples' network, it makes lighter work. Trusted networks and consistently growing yours is the name of the game.
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YOUR INVESTMENT 💰
1 x payment of AUD $40,000
OR 12 x payments of AUD $3,500 -
Express Service (4Weeks)
The Express package is perfect if you’re working on a specific project or issue, a plan to scale or increase profit margins.
YOU’LL GET ⇩
⇨ Weekly calls (2 hours)
⇨ Email support for 4 weeks
⇨ Access to my networks: as they say, your network is your net worth and I am a firm believer that when you can tap into other peoples' networks, it makes lighter work. Trusted networks and consistently growing yours is the name of the game.———
YOUR INVESTMENT 💰
1x payment of AUD $4,500
OR 3 x payments of AUD $1697
RIGHT NOW, RENT-A-CEO IS THE ONLY WAY YOU CAN WORK WITH ME IN A 1-1 CAPACITY
I’m here to help you improve efficiency, pad out your profit margins and find more time to work ON the business instead of IN it.
hERE’s THE 3 STEP FRAMEWORK WE’LL USE TO DO THAT…
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Babe, buckle in, things are about to get real interesting with a personalised plan that takes you from where you are right now to where you're itching to go. This is more than marketing plans and P&Ls (although those things are important), we’ll focus on the big picture and the needle-moving actions that’ll help you create more efficiencies in your day to day business operations, as well as sustainable long term growth.
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It's one thing to have big dreams, it's another to know where TF to start and who to call on! Stepping into my world is like scoring a VIP backstage pass to meet and greet a carefully curated network of superstars. I've got seasoned execs on speed dial and experts in just about every field ready to jump in whenever you need a seriously savvy strategic partner. Whether you need investors, insights or inspiration, I got you.
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One thing's for sure, when I'm in your corner, radical honesty and accountability is the name of the game. Shoulder to shoulder, we'll lay out crystal-clear, easy-to-measure goals and I'll keep tabs on your progress like it's my job (which it is). We'll review and continuously fine-tune our strategies as we go along, staying on top of what's going on in the market and always looking for ways to improve.
YOU’LL ALREADY KNOW IF THIS HIGH-LEVEL, HIGH-IMPACT SUPPORT IS RIGHT FOR YOU
But I’ll also discern if this is the type of container you need based on your attitude and underlying motivations.
I’ve learnt over the years to listen up when my intuition is calling. If I sense hesitation, self-doubt or even fear infused into your decisions, I’ll call that shit out. I can often see the path forward more clearly than you can. I can also see the greatness in you ready to be brought to the surface. I will always be straight with you and leave no stone unturned. This work ain't for the faint-hearted but it will change your business and in turn, your life.
One thing I can promise you is that If you show up with self awareness, an open mind and a willingness to explore the possibilities, the sky is literally the limit.
RENT-A-CEO IS FOR YOU if ➲
$ You’re running a business with an annual turnover of at least multi-6 figures but there’s so much to deal with on a daily basis that you can’t see how to move forward
$ $ You don’t have anyone to lean on or ask questions in your network to help with this
$ $ $ You’re feeling ashamed of where you’re because you’ve backed yourself into a corner. You’re exhausted af and you often think about what it’d be like to throw in the towel. You wonder if it might even be time to fuck your business off altogether.
I can help with all of the above and in fact, helping you see through the fog and find solutions to get out of the weeds is what I do best. I’ve failed forward many times in my own business so recovering from financial loss is no biggie for me. If I can make it less painful for you as you get back on your feet and live to fight another day, I’m a happy little Coco bean.
OK, THIS MIGHT NOT BE FOR YOU if ➲
X You’re a business newbie looking for advice to grow from the ground up. While I’d be flattered if you wanted to pay me the big bucks to help you create a profitable business right out of the gate, this is not that kind of service and I would NEVER take your money. This is strictly for established (albeit a little burnt out) business owners.
X You’re not willing to have open, honest conversations. We’ll work closely together with my eagle eyes on your business, finance brain on your books and expert guidance on your next moves so it’s essential that you are open to the advice I give but you’ll ultimately create your own path.
X You want to be hand held, spoon fed and told exactly what to do. You're a smart grown woman who knows how to operate in the business world so while I’m here to give you advice (even if sometimes you don’t want to hear what I have to say) the final decisions -- and action taking -- will come down to you.
YOU HAVE QUESTIONS…
I have the answers babe.
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𝙷𝙾𝚆 𝙳𝙾 𝙸 𝙺𝙽𝙾𝚆 𝚈𝙾𝚄 𝙲𝙰𝙽 𝙷𝙴𝙻𝙿 𝙼𝙴?
We will meet over Zoom for an initial chat to determine whether or not I am the right fit for you and your business. I only take on clients I believe I can truly support. Where I can see you require something else or someone with a different area of expertise than mine, I will call it out and guide you in their direction.
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𝚆𝙷𝚈 𝙳𝙾 𝙸 𝙽𝙴𝙴𝙳 𝚃𝙾 𝙰𝙿𝙿𝙻𝚈?
This is to ensure I can actually help you because I don’t take money just for the sake of it. I don’t need to. What I’m more interested in is working with individuals or couples who are ready to roll up their sleeves, listen to advice and take action. Even if that advice is something you might not have expected to hear or something you didn’t even imagine doing. If you hire me, you’ll need to trust me.
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𝚆𝙷𝙴𝙽 𝙲𝙰𝙽 𝚆𝙴 𝚂𝚃𝙰𝚁𝚃?
By the time most entrepreneurs are ready for this service, they’ve usually been stuck in the weeds for a while or are at breaking point and need support - stat! Typically we will be able to start within 1-3 weeks. But the sooner you can get the ball rolling and start the application process, the better. Click to get the application process started >>
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𝙰𝚁𝙴 𝚁𝙴𝚂𝚄𝙻𝚃𝚂 𝙶𝚄𝙰𝚁𝙰𝙽𝚃𝙴𝙴𝙳?
If you show up and do the work, you’ll have a clear plan and the steps to move forward based on what we find. But be warned, this is NOT for the faint hearted. These sessions uncover a lot of things most aren’t willing to see or would prefer to brush under the carpet.
My role is to look in every nook and crevice of your business to ensure no stone has been left unturned. Even if the work isn’t finished (4 weeks goes by very quickly) but in the end, you will know exactly what to do, how to do it and who you need to get on board.
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𝙸𝚂 𝚃𝙷𝙴𝚁𝙴 𝙰 𝚁𝙴𝙵𝚄𝙽𝙳 𝙸𝙵 𝙸 𝙳𝙾𝙽’𝚃 𝙶𝙴𝚃 𝚁𝙴𝚂𝚄𝙻𝚃𝚂?
No refunds. Regardless of what we find (and it might not be pretty) I still show up and do the work. Because you don't know what you don't know, at times there will be a need for you to carry out some pre-work before you can achieve your desired outcome or to see what we are working towards take place. I am here to give you this and a helicopter view of it; because right now you aren’t seeing the forest from the trees.
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𝙸𝚂 𝚃𝙷𝙴𝚁𝙴 𝙰 𝙿𝙰𝚈𝙼𝙴𝙽𝚃 𝙿𝙻𝙰𝙽?
Yes! If you need the flexibility of payment in instalments, know that it's a smart move, a sign of strength and determination, and a strategic step in the right direction. I also want to point out that CEOs typically make upwards of 250k per annum so having access to my expertise, networks and million dollar business brain at this price, is a steal.
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𝙸𝚂 𝚃𝙷𝙴𝚁𝙴 𝙰𝙽𝚈 𝚃𝚈𝙿𝙴 𝙾𝙵 𝙱𝚄𝚂𝙸𝙽𝙴𝚂𝚂 𝚈𝙾𝚄 𝙳𝙾𝙽’𝚃 𝚆𝙾𝚁𝙺 𝚆𝙸𝚃𝙷?
Yes there are businesses that I do not work with, we will determine this at the time of our initial call. This will be determined based on what outcomes you are after, what life cycle your business is in and whether or not my skill set can support you and your business.
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𝚆𝙷𝙾 𝚆𝙸𝙻𝙻 𝙱𝙴 𝙳𝙾𝙸𝙽𝙶 𝚃𝙷𝙴 𝚆𝙾𝚁𝙺 𝚆𝙴 𝙳𝙴𝚃𝙴𝚁𝙼𝙸𝙽𝙴 𝙽𝙴𝙴𝙳𝚂 𝚃𝙾 𝙱𝙴 𝙳𝙾𝙽𝙴 𝚃𝙾 𝙶𝙴𝚃 𝚁𝙴𝚂𝚄𝙻𝚃𝚂 𝙵𝚁𝙾𝙼 𝚃𝙷𝙴 𝙿𝙻𝙰𝙽 𝚆𝙴 𝙿𝚄𝚃 𝚃𝙾𝙶𝙴𝚃𝙷𝙴𝚁?
You and your team. I’m not going to be ‘hands on’ at all. I’m there to help you set the vision, map out a strategy to get you where you need to go and offer you my networks, experience and guidance to move you forward. If you need to hire someone to help you with the day to day, I might suggest some people you can contact but I’m not your girl.
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𝚆𝙷𝙰𝚃 𝚂𝙴𝚃𝚂 𝚈𝙾𝚄 𝙰𝙿𝙰𝚁𝚃 𝙵𝚁𝙾𝙼 𝙾𝚃𝙷𝙴𝚁 𝙲𝙾𝙰𝙲𝙷𝙴𝚂 + 𝙼𝙴𝙽𝚃𝙾𝚁𝚂?
I have been in your shoes. And I am still in the game. I do this for the love of it. This is definitely not my main source of income. I genuinely love business and want to support others - and I’m really fucking good at it. I take on an extremely small handful of clients in this capacity and so the people I work with are only ever business owners or entrepreneurs who I KNOW I can get results for. This is why there is a thorough application and screening process. And once you’re through, the FUN begins!
🠂Get on a call with me to see if we’re a fit
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The CEO is the one to articulate the light on the hill* ie where we’ll be in 5… 10… 20 years from now. This is informed by others (including team, directors’ investors), they need to feel ownership over it and connection to it, but it is the job of the CEO to weave these inputs together and have the final say on where the company is headed.
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This involves translating the vision into tangible priorities and actions that will deliver the vision. Doing this requires you to move between the big picture and the detail. The CEO is the only one who has the company-wide view necessary to do this.
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Internally and externally. Constantly. Repetitively. The job of the CEO is to motivate, align and inspire everyone else to adopt the strategy. Even if you think it's obvious and everyone knows it already - it isn't, and they don't. Say it again and again. Say it louder.
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You’re going to need both capital and human resources to deliver the strategy.
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You can’t execute the strategy alone – the CEO needs a team of capable and inspired people to play their part in delivering the strategy to achieve the vision Building. A solid team requires active and intentional management.
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This means keeping your people focused on the strategy and priorities, delivering them on time and to a high standard. The better job you do on steps 1-5, the less time you need to spend here.